AOL to be acquired for $1.5 billion by the same company that bought Vimeo, Evernote

Published: Wednesday, October 29, 2025 at 9:59 pm

AOL Acquired by Bending Spoons for $1.5 Billion

In a significant move, Italian app developer Bending Spoons has announced the acquisition of AOL from Yahoo for $1.5 billion. This deal marks another addition to Bending Spoons' growing portfolio of established online brands.

AOL, once a dominant force in the early days of the internet, continues to command a substantial user base. According to Bending Spoons, AOL is among the top ten most-used email providers globally, boasting approximately 8 million daily and 30 million monthly active users. The company generates over $500 million in annual revenue, with earnings reaching roughly $400 million each year.

Bending Spoons CEO Luca Ferrari stated that the company intends to invest significantly in AOL to help the product and business flourish. The acquisition is supported by $2.8 billion in debt financing, which will also fund other investments.

While AOL's dial-up service was discontinued last month after three decades, the company still serves over a million customers through other services, including cybersecurity and technical support.

Bending Spoons has been actively acquiring well-known online platforms. Recent acquisitions include Evernote, FiLMiC, MeetUp, StreamYard, WeTransfer, Brightcove, and Vimeo.

BNN's Perspective:

This acquisition highlights the ongoing consolidation within the tech industry. While AOL's heyday may be in the past, its enduring brand recognition and loyal user base present a valuable opportunity for Bending Spoons. The success of this acquisition will depend on Bending Spoons' ability to modernize and revitalize AOL's offerings while retaining its existing customer base.

Keywords: AOL, Bending Spoons, acquisition, email provider, revenue, users, dial-up, Yahoo, Evernote, Vimeo, online brands, tech industry

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