Akums announces entry into nutraceutical gummies segment, Health News, ET HealthWorld
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Akums announces entry into nutraceutical gummies segment
The gummy products are customised to address the general wellness and nutritional requirements with options ranging from multivitamins for kids, and immunity boosters, to those that support hair health, PMS balance, urinary health, morning sickness, and sleep, among others.
ETHealthWorld
March 02, 2023, 15:35 IST
New Delhi: Akums Drugs and Pharmaceutical Limited has announced entry into the nutraceutical gummies segment with a series of novel formulations for wellness and common ailments. This initiative seeks to cater to a host of conditions, that comes as a solution for adults, paediatrics and geriatric population who are looking for an alternative to conventional dosage forms like tablets, capsules, syrup etc who no longer find pills/capsules/syrups palatable or convenient.
The gummy products are customised to address the general wellness and nutritional requirements with options ranging from multivitamins for kids, and immunity boosters, to those that support hair health, PMS balance, urinary health, morning sickness, and sleep, among others. There are also gummies that support eye health, weight loss and those used as anti-hangovers. The products also offer adults MVM & immunity therapies, kids multivitamins & immunity, vitamin D, hair care (Biotin), UTI gummies, gut health, sleep support, and many more.
Sandeep Jain, Jt Managing Director, Akums noted, The modern lifestyle is hectic and leaves the consumer with less time to focus on health. Imagine being able to go about your daily routine while taking nutraceuticals in the form of gummies.
This view was corroborated by Sanjeev Jain, Jt Managing Director, Akums, who observed that drug non-compliance of drug consumption by patients has become a big deal across several ailments and diseases, mostly because people do not find the drugs they're given convenient for consumption. Our entry into the gummies segment is to show our clients that we're in tune with modern trends and we want to offer nutraceuticals that people love to take because they're tasty, convenient and effective, he noted.
The move is also targeted at children, a demography known as picky eaters. The gummies have been creatively formulated and designed so that children can take their nutrition with ease.
Within this year the company will also be expanding its R&D and manufacturing facility to introduce next-gen gummies.
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Thursday, March 2, 2023 at 10:05 am