Stanley Cup champion becomes one of the NHL's biggest business partners with luxury watch business

Published: Thursday, November 13, 2025 at 1:51 pm

Former NHL Champion Strikes Gold with Luxury Watch Partnership

Former Stanley Cup champion Mark Streit has transitioned from the ice to the boardroom, achieving a significant milestone in his post-hockey career. Streit's luxury watch company, NORQAIN, has been named the official luxury sports watch partner of the National Hockey League (NHL). This partnership marks a significant achievement for the brand and solidifies Streit's second dream within the hockey world.

Streit, who retired from professional hockey in 2017, always had an interest in watches, stemming from his Swiss heritage. Following his retirement, he sought a new challenge and, along with a friend, launched NORQAIN. The company's philosophy centers on innovation, creativity, and a commitment to continuous improvement, mirroring the dedication required for success in professional sports.

The partnership with the NHL is a testament to NORQAIN's growth and ambition. Streit emphasizes the importance of teamwork, resilience, and a "never-give-up" mentality, qualities he believes are essential for both athletic and business success. He highlights the similarities between the two worlds, emphasizing the need for passion, dedication, and the ability to overcome challenges.

Streit's former teammate, Sidney Crosby, is an investor in NORQAIN, further strengthening the brand's connection to the hockey community. Streit credits his team, including other former NHL players, for their collaborative approach and shared values. He stresses the importance of courage in pursuing ideas and assembling a team with aligned values and passions.

BNN's Perspective: This partnership represents a smart move for both the NHL and NORQAIN. It provides the league with a luxury brand association and gives NORQAIN significant exposure to a passionate audience. The story highlights the potential for athletes to successfully transition into business ventures, leveraging their discipline and teamwork skills.

Keywords: Mark Streit, NORQAIN, NHL, luxury watch, partnership, hockey, business, entrepreneurship, Sidney Crosby, sports, brand

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